Seniors Club
Co-founder — UX Research & Service Strategy
Seniors Club is an early-stage service design initiative I co-founded, focused on active aging and community-based well-being. The work involved research and strategic framing, definition of the service concept and value proposition, and the design of the end-to-end experience structure—articulating how a subscription-based model, curated partnerships, and hybrid touchpoints could support autonomy, social connection, and purpose in later life.
Context
Seniors Club explores strategic design within the context of active aging. Conceived as an early-stage, subscription-based service concept, it investigates how seniors could be connected with cultural, recreational, and wellness activities through a network of curated partnerships — promoting autonomy, social connection, and purpose in later life.
Currently in development as a startup prototype, it continues to evolve as a design framework for community-centered health, well-being, and social connection.
Challenge
How can design foster independence and a sense of belonging in an aging society?
Many older adults experience isolation, while family members often lack the tools to help them stay engaged. Seniors Club proposes a dual experience model: one for active seniors who seek independence and community, and another for their close network, who want accessible ways to support them. The challenge lies in exploring how to balance usability with emotional resonance — creating an experience that empowers rather than patronizes, and framing autonomy as a shared value.
User Journey Overview
Discovery
Curiosity and emotional resonance — “This feels like something for me (or for my dad).”
Gift or Subscription
Emotional motivation — “I want to gift something that feels human and useful.”
Welcome & Onboarding
Excitement about practical uses — easy onboarding and a physical welcome box.
Exploration & Booking
Empowerment and curiosity — friendly assistant, discover activities, and save favorites in one place.
Engagement & Well-being
Joy and sense of belonging — connect through experiences. Access discounts, wellness offers, and small daily rituals.
Reflection & Retention
Connection and gratitude — visualize milestones and share stories.
Outcome
Seniors Club outlines a conceptual framework for a scalable, subscription-based service, defining principles, touchpoints, and interaction logic rather than a finalized product. It reframes aging through interaction, agency, and care — positioning seniors as active participants rather than passive recipients.
Currently at an early exploratory stage, the project serves as a foundation for future prototyping, validation, and collaboration within community- centered health and well-being initiatives.
Key Learnings
- Designing for active aging requires reframing older adults as autonomous participants, not recipients of care, with experiences that support agency, meaningful choice, and independence.
- Dual-user service models—addressing both seniors and their close network—can balance independence and support when roles, motivations, and emotional needs are clearly differentiated.
- Community-centered services benefit from combining digital coordination with tangible, human touchpoints, helping build trust, familiarity, and long-term engagement.
- Subscription models in social and well-being contexts work best when framed around belonging and continuity, rather than transactional access to activities.
- Early-stage service concepts gain clarity when journeys are designed to support emotional transitions—from curiosity and reassurance to confidence, participation, and reflection over time.
Notes
Conceived and developed as an independent, early-stage service
design exploration.
Key concepts: active aging, social
inclusion, community networks, and behavior-driven engagement.
Tools and resources: service
blueprinting, user journey mapping, Figma, prototyping, and content
strategy.